1. Custom Redirect URLs
One of the most powerful yet often overlooked features of Typeform is the ability to set up custom redirect URLs. After a respondent completes your form, you can redirect them to a URL of your choice. This is particularly useful for guiding users to a specific landing page, product, or thank you page. By using a tailored redirect, you can enhance your referrerAdCreative strategy by directing traffic where it’s most beneficial.
2. Hidden Fields for Personalization
Typeform allows you to include hidden fields in your forms. These fields can capture data such as user source, campaign names, or any specific identifiers that help you personalize the experience. For instance, if you’re running multiple ads, you can append the referrerAdCreative parameter to the URL. This data can then be retrieved in your Typeform responses, enabling you to segment your audience based on their entry point.
| Hidden Field | Purpose |
|---|---|
| utm_source | Identify the traffic source (e.g., Facebook, Google) |
| utm_campaign | Track specific marketing campaigns |
| ad_id | Connect responses to specific ads |
3. Logic Jumps for Tailored Experiences
Logic jumps are a fantastic feature that allows you to create a more personalized experience based on a respondent's answers. By implementing logic jumps, you can direct users to different questions or sections of your Typeform based on their previous responses. This is especially effective in improving engagement and conversion rates, as it ensures that users only see relevant questions. Utilizing this feature in conjunction with your referrerAdCreative data can help refine your audience segments even further.
4. Custom Thank You Screens
After users complete your form, a custom thank you screen is presented. This can be an excellent spot to reinforce your brand message or guide users to further actions. You can include links to your social media profiles, special offers, or additional resources. By carefully crafting your thank you screen, you can capitalize on the momentum created during the form completion, potentially leading to increased engagement or conversions related to your referrerAdCreative.
Conclusion
By leveraging these hidden settings in Typeform, you can enhance your forms' functionality and effectiveness. From custom redirect URLs to hidden fields and logic jumps, these features provide ample opportunities to optimize your user experience. Additionally, by integrating your referrerAdCreative data, you can create a more targeted and personalized approach that resonates with your audience. Don’t overlook these settings; they can significantly impact your form's performance and overall marketing strategy.
