25 mission statement examples (and generator)

Understanding Mission Statements

A mission statement is a concise summary of the aims and values of a company or organization. It serves as a guide for decision-making and helps to align the actions of employees with the overall objectives of the business. Crafting a compelling mission statement is crucial for any organization, as it communicates the core purpose and vision to both employees and customers. In this article, we will explore 25 mission statement examples and provide a mission statement generator to help you create your own. Let’s dive in!

25 Mission Statement Examples

Company	Mission Statement
Google	To organize the world’s information and make it universally accessible and useful.
Amazon	To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Apple	To bring the best user experience to its customers through its innovative hardware, software, and services.
Microsoft	To empower every person and every organization on the planet to achieve more.
Walmart	To save people money so they can live better.
Coca-Cola	To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions.
Tesla	To accelerate the world’s transition to sustainable energy.
Starbucks	To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
Nike	To bring inspiration and innovation to every athlete in the world.
Netflix	To entertain the world.
LinkedIn	To connect the world’s professionals to make them more productive and successful.
Facebook	To give people the power to build community and bring the world closer together.
Salesforce	To help businesses connect with their customers in a whole new way.
Adobe	To change the world through digital experiences.
Airbnb	To create a world where anyone can belong anywhere.
Spotify	To unlock the potential of human creativity by giving a million creators the opportunity to live off their art.
Slack	To make your working life simpler, more pleasant, and more productive.
Zoom	To make video communications frictionless and secure.
Patagonia	We’re in business to save our home planet.
Ben & Jerry’s	To make the best ice cream in the world, in a way that is socially responsible.
IKEA	To create a better everyday life for the many people.
Whole Foods	To nourish people and the planet.
eBay	To provide a global trading platform for buyers and sellers.
American Express	To work hard every day to make American Express the world’s most respected service brand.
Disney	To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling.
FedEx	To connect people with goods, services, ideas, and other people.

Using a Mission Statement Generator

Creating a mission statement can sometimes be challenging. To simplify the process, consider using a mission statement generator. These tools can guide you through the steps of creating a tailored mission statement that reflects your organization’s values and goals. Here’s a simple framework to consider when generating your mission statement:

• Purpose: What is the primary purpose of your organization?
• Target Audience: Who are you serving?
• Core Values: What principles guide your organization?
• Vision: Where do you see your organization in the future?

By answering these questions, you can craft a mission statement that resonates with your team and aligns with your overall strategy.

The Importance of a Strong Mission Statement

A strong mission statement is essential for any organization, and it serves multiple purposes:

• Guiding Decisions: A mission statement helps employees make decisions that align with the company's values and objectives.
• Building Culture: It fosters a shared understanding of the organization's goals and creates a sense of belonging among employees.
• Attracting Customers: A clear mission statement can attract customers who share similar values, creating brand loyalty.
• Encouraging Accountability: A well-defined mission encourages individuals to hold themselves accountable for their contributions to the organization.

In conclusion, a mission statement is a vital component of any organization's identity. By examining these 25 mission statement examples and utilizing a mission statement generator, you can create a powerful statement that reflects your organization's purpose and values, ultimately guiding your business towards success.